How To Connect Your MMIO Email Sequence To Your Facebook Lead Ads

By Colin Marcelino
October 26, 2021
How To Connect Your MMIO Email Sequence To Your Facebook Lead Ads

How To Connect Your MMIO Email Sequence To Your Facebook Lead Ads

There are multiple options to achieve this. But we will discuss the best option as of writing.

You would need a third party Integration service such as Zapier, Integromat, Pabbly, etc

In this example, we will use Integromat.

Let’s list what are the requirements you need:

  1. Facebook Leads Ads Form

  2. MMIO Email Sequence

  3. Integromat Campaign Scenario


STEP 1: Creating Facebook Lead Ads Form

If you have already created your FB lead ads form, you may skip this step.

Let’s first create a Facebook Lead ads form. You can create this inside your Facebook Business Account, or you can also create it directly on your Page publishing tool

For this example, let's create our Facebook Lead ads form using Page publishing tool.

(Note: Forms created inside the Page publishing tool is the same as forms created inside your Facebook Business Account – Ads creative)

Go to your Facebook Page -> Publishing Tools

Then go to Forms Library:

You would be able to see the list of your active FB lead ads forms here.

If you have not yet created a Facebook lead ads form, simply click Create:

Then simply configure all the required fields on your form:

Note: You would be needing the following to complete your FB lead ads form:

  1. Privacy Policy Page URL – this is the link to your Privacy Policy page

  2. Website redirect URL – this is the website you want to redirect your leads after they completed the form

Once fully configured, you now have a new FB lead ads form. You can now use this for your Facebook Ads campaign.


STEP 2: Creating an MMIO Email Sequence

Next step is to create an MMIO Email Sequence.

Login to your MMIO account -> then go to Email Marketing -> then click Create New Email Flow

Then you simply add a name to your Email Flow and Configure it. Take for example the Email flow set-up below:

Once satisfied, click “SAVE” to save your Email flow.

After saving, you should be able to see your Email flow on your email flow list.

Next step is to get the Email Flow Webhook URL.

Click the “Show Webhook URL” button of your newly created Email flow.

It will show you the following details:

All we have to do now us copy our Webhook url. We will use this later when setting up our Integromat campaign scenario.


STEP 3: Creating Integromat Campaign Scenario

Let’s assume that you already know how to create an Integromat account, and you already have one.

What you need to do next is to login on your Integromat account then create a new “Scenario”

Then create a new module and search for “Facebook Lead Ads”

After typing the search, you will see the “Facebook Lead Ads” module, click Facebook Lead Ads.

Then on the Facebook lead ads options, choose “New Lead”

After selecting “New Lead”, click “Add” button under webhook

Rename the webhook name and click “Add” connection.

Rename the connection name and click “Continue”

Next step is to give integromat access to your Facebook lead ads forms by click Continue and giving required permissions:

After giving all necessary permission to Integromat, select your Facebook page where you created your form then choose the Facebook lead ads form that you have previously created:

After that.. click “Save” then click “OK

Once we have finished creating our Facebook Lead ads module, it’s now time to create an HTTP module:

Click “Add another module” then search for HTTP -> then select HTTP module.

Then on the HTTP options, select “Make A Request”

Then configure your HTTP request as follows:

  1. URL – remember the MMIO email flow webhook URL that we copied from step 1? This is where you will paste it. Go to Email Flow, copy the webhook URL and paste it here.

  2. Method -  choose POST type

  3. Body type – choose Raw

  4. Content type – choose JSON (application/json)

Next, we are going to configure the request content as follows.

The JSON content should look like this:


You need to drag the email field and the fullname field from the menu to your request content.

Check the screenshot below:

Once done, click “OK” and “save”.

We now have completed our Integromat Scenario:

After that, we are going to proceed to the last step. Testing our set-up.


STEP 4: Testing the set-up

To test our set-up, we would need to go to Facebook’s Lead ads testing tool.

Visit this URL:

Once there, you would need to choose your Facebook page and your Lead ads form.

Next, go back to Integromat and click “Run Once” button on your Scenario

Once you see the “The request was accepted. Waiting for data” promp, it’s time to test send our Lead from our FB leads form.

Go back to Facebook lead ads testing tool kit (

Then click “Create Lead” button:

After click “Create Lead” button, data will be sent to Integromat.

Your Integromat scenario should show success indicator for both of your modules:

Once you see the same as the screenshot above, it means your set-up is correct.

You can review if the data was accepted by your MMIO Email Flow by checking the data response:

Click your HTTP module’s inspect data icon -> open the Ouput bundle, and check the “data” field.

You should see “{status: true” label. This means that your lead was successfully accepted.

After a 1 or 2 minutes, you should see your new lead included on your Email flow subscriber’s list.

To check that, go back to your MMIO Email flow builder, and click “Show Email Sequence Subscribers” button

You should be able to see your new test lead on the list.

So that’s it!

You can also do the same set-up for other Integrations such as Pabbly connect or Zapier.

Simply follow the proper connection for your Facebook lead ads and the HTTP request.

Testing the set-up would still be the similar as what I’ve shown on this article

Hope you learned something new and hope this can help you launch your Facebook lead ads together with MMIO email sequence campaign.